Better Content = More Sales
We’ve already established that Google likes quality content and articles that combine keywords, synonyms and related phrases. But what about your web site visitor? If your pages rank higher on...
View ArticleMetatags
Simply put, meta tags are invisible markers that give search engines information about the content on your web pages. While Meta data refers to all kinds of html tagging, meta tags usually refer to...
View ArticleLanding Pages vs. Microsites
Creating landing pages and microsites are two of the most popular ways to drive visitors to your web site. Although similar in many ways, landing pages and microsites use different techniques to drive...
View ArticleCRM – Customer Relationship Management: What it is and how it works
Many business software programs incorporate Customer Relationship Management (CRM) into their packages, making it easy for big and small businesses to access software that helps them manage sales and...
View ArticleCRM – Customer Relationship Management: What it is and how it works (Part 2)
CRM helps you manage detailed information in customer accounts through its Service and Support systems. Every business knows that account management is key to maintaining not only customer relations...
View ArticleCRM – Customer Relationship Management: What it is and how it works (Part 3)
With online CRM your business won’t have to sacrifice valuable digital storage space either. Web-based CRM tools like Salesforce allow each business to save and interact with large quantities of...
View ArticleCRM: Tools for your Sales Team (Part 4)
Customer Relationship Management (CRM) systems like Salesforce are designed to streamline and automate data management to enable your company, and ultimately your sales team, to work more productive...
View ArticleCRM: The Advantages of CRM for Sales Managers (Part 5)
Customer Relationship Management (CRM) programs such as Salesforce give your sales team tailored software tools to help them work more efficiently and provide better customer service. They also provide...
View ArticleSaving Money with Link Building (Part 1)
In light of the current economy, most businesses are finding ways to cut back on everything from advertising to employment. Although tighter spending certainly helps save money, most budget cuts also...
View ArticleBlogs: Places to Post Links (Part 2)
Blogs are one of the most popular ways to build ongoing links to your website. While many companies host their own blogs, consider building multiple blogs through different sources on the internet. A...
View ArticleLink Exchange and Affiliates (Part 4)
In addition to content building such as articles and blogs, you might also want to consider link exchanges and affiliate programs with related companies. For example, if you sell wine glasses,...
View ArticleSocial Networking, Comments, Forums, and Discussion Boards (Part 5)
You might also want to consider setting up a page on social networking sites such as Facebook and Myspace that target wide audiences. Lots of businesses set up pages and share information about their...
View ArticleHubspot Study Shows that Having a Blog Leads to More Website Visitors
Don’t get caught standing on the sidelines as Online Marketing passes you by because your competition is probably already doing it. Vertical Leap, a search engine marketing company, suggests that...
View ArticleWhy Blogging Works
Did you know that companies that blog receive 97% more inbound links than those who don’t? In fact, you can almost double your inbound link profile over time by adding a Blog to your website. Because...
View ArticleGo Feedburner
Here is a summary of my setup for updating Twitter automatically from a feed using Feedburner. Acquire RSS feed – this can have many different sources. Mine is from my WordPress blog. Set up feed...
View ArticleSocial Media Networking – How it can Benefit your Business
With all the buzz about social media marketing, we’re all asking ourselves: How can my business benefit from Social Media Networking? This article briefly touches on three social media platforms –...
View ArticleSocial Media: Hype or moneymaker for your small business?
In this article, Rhonda Abrams, a writer for USA Today, asks the question that many of us involved in social media are asking: Is social media money-making machine or is it just a bunch of hype?...
View ArticleHow do you measure ROI for your social media marketing efforts?
So how do you measure ROI for your social media marketing efforts? This is a question all business owners who experiment with social media sites such as LinkedIn, Twitter, and Facebook must ask...
View Article4 Ways to Master Social Media Marketing
In the August issue of Inc. Magazine there is a terrific article on social media marketing called “4 Ways to Master Social Media Marketing.” The basic theme of the article is that social media is no...
View ArticleThe Importance of a Professional Website
Your website is your business card. It’s your resume. It’s your company’s reputation. Yes, you can use a free Blogger or WordPress template or worse yet – not have a website at all! But consider the...
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